What Content Marketing is and why you should care
“Marketing yourself using digital content is one of the toughest challenges facing small business owners”
– Wanda Coustas
Is the creation & sharing of informative, relevant & well-written web content to build a following.
Other than your time, it’s one of the cheapest ways to promote your business by producing blogs & other content (white papers, ebooks, infographics, case studies) that demonstrate your authority.
your biggest asset
Nothing establishes your credibility, or your clients’ trust in you, like content.
Because compelling content generates awareness about your business & builds a solid online presence.
Read the free information on the blog for more about how content can grow your business.
for your business
By consistently producing high-quality, valuable content you promote website traffic, build business leads & improve search engine rankings.
And the good news is that the benefits of your powerful writing are long lasting. Your content will continue working for you over years. Your ROI is a rich repository of content.
You already know that you could be using your website and social media platforms to greater effect. With an accountability partner to hold your hand through the process, you’ll get into the swing of producing content easily.
Your content could be so much more powerful
Learn strategies for writing useful, easy-to-read content so that you can feel confident about your blogging voice.
Draw up a plan for producing content in a methodical way & feel positive about targeting the right audience.
Learn ways to come up with unique content, & easy tips to re-work & re-use the content you already have.
If someone just shows you how
Be inspired to educate & delight your readers.
And experiment with other forms of content, share it on social media & other platforms, & build your business in the way you deserve.
Who is behind content coaching
Marketing oneself on the internet should be about authenticity, not shameless propaganda.
At the heart of content marketing is the generous sharing of knowledge you know your audience needs, in a no-holds-barred way, so that you earn their trust and loyalty. In other words: you write in a way that puts others’ needs before your own. And in the process – and only because you’ve written consistently, sincerely and with clarity – you get back ten-fold (yes, there’s a spiritual lesson in there somewhere!).
about wanda lisel coustas
I’ve been known for many things, not least of which is my ability to flip gluten-free pancakes. I’ve written online for over 15 years, co-founded and been editor-in-chief of an award-winning green website, and crafted hundreds of blogs for a South African online travel guide.
I offer content coaching to those who want to market themselves authentically in a way that inspires both them and their readers. I live in Cape Town, land of the flat mountain.
Who will benefit from a Content Coach
Small business owners, entrepreneurs, freelancers, writers, designers, coaches, creatives and anyone using digital content to promote something.
Content coaching provides you with a working formula to consistently write, promote & share persuasive content that not only ultimately gets you more clients, but also connects you to your very own ‘tribe’; a group of people who share your values and ideas; who reaffirm what it is to be you.
There are 5 content coaching sessions, each session building on the last. By the end of the 3rd session you’ll be writing your first blog, and we’ll have put together an initial content plan.
In between each session, you’ll have the added benefit of email, Whatsapp or Skype support.
Don’t decide now, get a free coaching session
You want to build your business, drive more traffic to your site, and get new clients.
Content marketing coaching gives you the techniques and know-how you need to get started with content marketing almost immediately, even if you have ideas about whether or not you’re a writer.
And the free information on the blog will give you further insights & tips so that you feel supported through the process.
TRY ONE OF MY COACHING SESSIONS FOR FREE
(tip: keep scrolling).